Effective Monday, March 16, 2020 and until further notice, Econsult Solutions is having staff members work from home. This form of “social distancing” has been implemented with the safety of our staff and the community at large in mind. We have instituted all necessary remote-working features and remain open for business, hard at work on current engagements and eager to hear how we can support your needs.
These are extraordinary times. The global pandemic has reached every aspect of every life in every corner of the world. More than ever, ESI stands ready to apply economics, strategy, and insight to help you move forward. Be on the lookout for additional content on our blog, Present Value. Together we will emerge stronger and wiser.
As digital transformation propels organizations worldwide to deploy digitally-enabled products and services that increasingly collect and leverage abundant amounts of data, protecting that data and maintaining consumer trust is increasingly urgent–and crucial for long-term success. KPMG asked ESI ThoughtLab to conduct a two-pronged global survey to assess shifts in consumer expectations for cybersecurity and privacy, and whether organizations understand these concerns and build them into their products and services.
We administered the survey, translated into eight languages, to 2,151 consumers in 24 markets worldwide. The sample, well diversified by gender and age, included a higher percentage of Millennials and Gen Xers. At the same time, we surveyed 1,802 cybersecurity security executives across 12 industries in the same 24 markets. All respondents were from companies with annual revenues over $100 million, and included many with $10 billion or more. The dual survey allowed KPMG to explore not only what consumers expect, but also what it takes for them to stay with a brand when things go wrong — and whether organizations genuinely place consumer interests first during times of crisis. The results highlighted both where organizations are getting it right and where gaps remain with consumer perceptions of cybersecurity.