Leaders in analytics-driven thought leadership
ESI ThoughtLab is an innovative thought leadership and economic research firm providing fresh ideas and evidence-based analysis to help business and government leaders cope with transformative change. We specialize in analyzing the impact of technological, economic, and demographic shifts on industries, cities, and companies.
Our in-house team of over 40 thought leadership, economic, and subject matter specialists—and global network of experts and editors--excel at creating valuable decision support that sits at the intersection of visionary thinking, analytical excellence, and innovative content formats. A collaborative enterprise, we work closely with organizations to create thought leadership that is highly relevant to their clients and more effective in delivering ROI. Unlike media companies with branding limitations, we are an independent, full-service research organization able to fill all thought leadership requirements, including surveys of companies, government agencies, consumers and investors; senior executive interviews and advisory groups; and infographics, indexes, performance impact and benchmarking tools.
ESI ThoughtLab is the thought leadership arm of Econsult Solutions, a leading economic consultancy with links to the academic community. We have an exclusive partnership with the National Institute of Economics and Social Research, Britain’s first research institute, and close links to Wharton Business School, University of Pennsylvania, Penn Institute of Urban Research, and Drexel University's LeBow College of Business.
Our clients include top-tier organizations from across industries, including EY, KPMG, Accenture, Cognizant, Protiviti, Baker & McKenzie, Cisco, Oracle, GM, CBRE, State Street Bank, Visa, Mastercard, and J.P. Morgan Chase.
Building ROI through decision support
A recent survey of 1,329 executives from Edelman and LinkedIn shows that about 1 in 2 executives are disappointed with the thought leadership of their vendors. And 86% see this as a missed opportunity.
It is no surprise that companies are now questioning the value of their thought leadership programs and working with us to develop new ways to drive ROI. Our formula is based on what our management team has learned after years of experience running paid-for publishing at top firms, such as the Economist Intelligence Unit and Oxford Economics.
Start with assessing your clients’ unmeet information needs. What analysis are they seeking that is not already offered by your competitors? Conducting secondary research, speaking with subject matter experts, and organizing advisory boards can help guide the research.
Build a truly compelling hypothesis and storyline. Effective thought leadership does not rehash conventional ideas, but provides true ahead-of-the-curve thinking. That is where input from a multi-disciplinary group of experts and economists can help.
Validate and enrich that hypothesis through rigorous analysis. Opinion-based surveys and interviews are not enough. To provide actionable insights, you need to use diagnostic surveys and secondary sources that can generate higher value benchmarking, performance, and forecast data. Turning that data into customer-facing decision-support tools can be a powerful way to drive client engagement.
Deliver that analysis through compelling executive formats. White papers, case studies, and infographics are just the beginning. To boost ROI, you should consider ranking indices, data navigators, 5-minute briefings, performance benchmarking tools, alternative scenarios, and decision-support microsites.
In addition to our in-house analytical expertise and proprietary econometric models, when required, we work through our partner network to gain access to advanced analytical tools, subject matter expertise, and wide media outreach. Our partners include prominent figures in the world of economics, research, academia and media.