Reimagining Thought Leadership
A Fresh Approach
A recent survey of 1,329 executives from Edelman and LinkedIn shows that about 1 in 2 executives are disappointed with the thought leadership of their vendors. And 86% see this as a missed opportunity.
It is no surprise that companies are now questioning the value of their thought leadership programs and working with us to develop new ways to drive ROI. Our formula is based on what our management team has learned after years of experience running sponsored publishing at top firms, such as the Economist Intelligence Unit and Oxford Economics.
Start with assessing your clients' unmet information needs
What analysis are they seeking that is not already offered by your competitors? Conducting secondary research, speaking with subject matter experts, and organizing advisory boards can help guide the research.
Build a truly compelling hypothesis and storyline.
Effective thought leadership does not rehash conventional ideas, but instead provides true ahead-of-the-curve thinking. That is where input from a multi-disciplinary group of experts and economists can help.
Validate and enrich that hypothesis through rigorous analysis.
Opinion-based surveys and interviews are not enough. To provide actionable insights, you need to use diagnostic surveys and secondary sources that can generate higher value benchmarking, performance, and forecasting data. Turning that data into customer-facing decision-support tools can be a powerful way to drive client engagement.
Deliver that analysis through compelling executive formats.
White papers, case studies, and infographics are just the beginning. To boost ROI, you should consider ranking indices, data navigators, 5-minute briefings, performance benchmarking tools, alternative scenarios, and decision-support microsites.
In addition to our in-house analytical expertise and proprietary econometric models, when required, we work through our partner network to gain access to advanced analytical tools, subject matter expertise, and wide media outreach. Our partners include prominent figures in the world of economics, research, academia and media.