To create sophisticated, high-impact thought leadership you need a team of experts with the right blend of economics and industry knowledge and editorial and communication skills - a team that will work in close partnership with your own marketing and subject matter experts.
As a collaborative enterprise, ESI ThoughtLab has built an in-house brain trust and elaborate external network of top economic, geopolitical, industry, and management experts around the world, from the UK’s National Institute of Economic and Social Research and the Penn Institute for Urban Research to Oxford Analytica and the Smart Cities Council.
For each engagement, we pull together the best team and the right analytical tools to create evidence-based thought leadership that will set your organization apart. For each research project, we use a well-defined, collaborative process:
Identify key issues, hypotheses, and perspectives that will resonate with your audience and differentiate you from competitors.
Conduct the research with right blend of qualitative and quantitative analysis, including global surveys, executive interviews, empirical data, economic analysis, advisory panels, and secondary research.
Analyze the findings in conjunction with your team to validate your views and provide actionable insights that can be woven into an engaging narrative and valuable decision support.
Communicate the analysis through a rich blend of formats, including white papers, think pieces, eBooks, infographics, analytical tools, web and social media.
Engage executives through cross-media marketing that integrates content, events, and brand affiliations with social media, webinars and other digital initiatives.
Build on results by helping clients turn the research into an ongoing thought leadership program or service that generates tangible business.