Sellas, Tracy

Tracy Sellas

Senior Research Analyst, ESI ThoughtLab

Background & Experience

Tracy Sellas has over 20 years’ experience in primary and secondary market research. Her background includes both quantitative and qualitative studies in the consumer and business-to-business markets. Tracy excels at programming the complex survey logic required for intricate Web-based surveys, and she is an advanced SPSS programmer. She is also a skilled analyst and particularly enjoys customer segmentation analysis. Tracy has worked for Beresford Research since 1997.

Areas of Expertise

  • Surveying
  • Thought leadership
  • Publishing