RESEARCH METHODS

Cost-Benefit and ROI Analysis

Cost-benefit and ROI analysis is valuable for creating high-impact thought leadership that shows the value of taking business or government action. ​

We use diagnostic tools and models to calculate the returns on investment on a business practice, technological solution, or strategic initiative. To provide a full picture, our economists measure both the tangible and intangible cost-benefits—from revenue and profit growth to improvements in strategic positioning and customer satisfaction.