In today’s post, the second in our three-part series on tourism recovery, we discuss the ways in which Destination Management Organizations (DMOs) will have to think differently about their experience, value proposition and audience as the industry begins to rebuild from the COVID crisis. There is an old truism in sailing that “we cannot direct […]
Read MoreThe travel and tourism industry has a history of addressing challenging situations and overcoming periods of hardship. It is not hyperbole to say, however, that this time is different. The coronavirus presents both a public health and economic crisis that has severely damaged travel and tourism activities, businesses, and households around the globe. This period […]
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