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Retail, Data & Disruption

February 11, 2022 / Comments Off on Retail, Data & Disruption

Becoming Trader Joe, by the firm’s founder Joe Coulombe, is one of the better books I have read in recent years. It clarified much of what I understand about their retail site and expansion decisions. For me, this included Coulombe’s initial objective of providing products for the over-educated and underpaid, products these customers could feel […]

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