tourism industry

Tourism Strategic Planning: The Tried and True

June 24, 2020 / Comments Off on Tourism Strategic Planning: The Tried and True

Today’s post represents the third in our three-part series on tourism recovery. Having covered in our previous posts the need for Destination Management Organizations (DMOs) to assess their current situation and rethink their destination and audience, we take a step back to discuss the core tenants and thought process of tourism strategic planning that remain […]

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Travel and Tourism Industry: Rethinking your Destination and Understanding your Future Visitors

June 23, 2020 / Comments Off on Travel and Tourism Industry: Rethinking your Destination and Understanding your Future Visitors

In today’s post, the second in our three-part series on tourism recovery, we discuss the ways in which Destination Management Organizations (DMOs) will have to think differently about their experience, value proposition and audience as the industry begins to rebuild from the COVID crisis. There is an old truism in sailing that “we cannot direct […]

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