tourism industry
In a post pandemic world, lifestyle changes are evidently clear. One of the most notable is a renewed appreciation for our natural resources. This attention has helped to spark interest in assets like the Delaware Canal. The Canal is a national historic landmark, as well as a national trail, a state park, the first greenway […]
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Centre County, Pennsylvania is home to Happy Valley and the main campus of the Pennsylvania State University (Penn State). A key driver of tourism activity in the area are visitors attracted by the variety of sports events and activities that occur on the Penn State campus and at sites throughout the county over the course […]
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Today’s post represents the third in our three-part series on tourism recovery. Having covered in our previous posts the need for Destination Management Organizations (DMOs) to assess their current situation and rethink their destination and audience, we take a step back to discuss the core tenants and thought process of tourism strategic planning that remain […]
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In today’s post, the second in our three-part series on tourism recovery, we discuss the ways in which Destination Management Organizations (DMOs) will have to think differently about their experience, value proposition and audience as the industry begins to rebuild from the COVID crisis. There is an old truism in sailing that “we cannot direct […]
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