Using next-generation technologies can significantly boost performance and profitability. As this study shows, leaders are accelerating their investments in the ABCDs of Innovation – AI, blockchain, Cloud, and digital – and moving further ahead of their competitors. Broadridge partnered with ESI ThoughtLab to conduct a robust phone-based survey of senior financial services executives. Fielded in late 2020, this study was designed to yield both quantitative and qualitative insights from 1,000 senior executives spanning eight financial sectors. This comprehensive global study provides an evidence-based roadmap to help guide financial firms in responding to the most pressing question of the day: What should I do next?