Market and Feasibility Studies

Assess whether a project or program concept is supported by economic conditions.

What this looks like in practice

  • Real estate market studies

    Residential, retail, office, hospitality, industrial, and mixed-use.

  • Highest-and-best-use analysis

    For public landholders, anchor institutions, and developers evaluating a site.

  • Financial feasibility and pro forma analysis

    Static and dynamic pro formas, sensitivity testing, and gap analysis.

  • Program feasibility and design

    Demand, capacity, and financial viability of a new or modified program.

  • Site selection and location analysis

    Comparative evaluation of candidate locations on market and operational criteria.

Our clients are

  • Seeking an independent read on market conditions before committing capital to a project concept
  • Trying to determine what uses are viable for a site or building
  • Assessing market demand to help shape a new program or project
  • Providing credible economic evidence of a project's viability to funders or decision-makers

Featured projects

Recent engagements where the analysis shaped a transaction, program, or policy decision. View all case studies

Real Estate and Land Use Planning · 2026

Citywide Affordable Housing Market Study for Baltimore

ESI was retained by the City of Baltimore to conduct a robust market study to assess the viability of a citywide Affordable Housing Tax Increment Financing…

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Real Estate and Land Use Planning · 2026

Market and Feasibility Study of Monmouth Medical Center’s Acute Care Hospital

New Jersey's Aspire tax credit program requires applicants to demonstrate both sufficient market demand and financial feasibility for the approval of incentives. RWJ Barnabas Health, one…

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Real Estate and Land Use Planning · 2024

Market Analysis for Frankford Transit Oriented Development

Working through Mosaic Development Partners in conjunction with Frankford Community Development Corporation, ESI conducted a market analysis study for a proposed mixed-income, mixed-use development near the…

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Related practice areas

Core services represent ESI's key analytical frameworks. See our practice areas for how our analysis relates to our areas of expertise.

Real Estate and Land Use Planning Most feasibility studies support a real estate or land use decision. Explore Public Policy and Fiscal Analysis We test the feasibility of public programs and incentive structures, not only buildings. Explore

Economic analysis for decisions that matter

Tell us about your project or question, and we will tell you how our analysis can help.

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