Dear friends and colleagues:
We would like to keep you abreast of new developments relating to our upcoming thought leadership program, The Cybersecurity Imperative: Managing Cyber Risks in a World of Rapid Digital Change. We are happy to announce that, in response to market demand, we are expanding our global cybersecurity benchmarking and indexing program to cover four key industries in the eye of the digital storm: financial services, healthcare/life sciences, consumer markets/retail, and technology. Our benchmarking database, model, and white paper will now include the cybersecurity risk perspectives, practices, investments, and performance results of 1,300 companies around the world.
To deliver a high-impact marketing and communication program, we are teaming up with WSJ Pro Cybersecurity, a business division of the Wall Street Journal. As our media partner, WSJ will host the benchmarking tool on its website, develop a series of articles and social media commentary, and disseminate research findings to several million readers across WSJ.com and related websites. WSJ’s total media package, which is valued at $100,000, will feature all program sponsors in the promotional materials.
Protiviti and KnowBe4 have agreed to join our sponsorship coalition, and we are in active discussions with other organizations across the cybersecurity space, including those involved in digital solutions, insurance, and cyber law. In addition, we will be inviting senior executives with cybersecurity responsibilities in targeted industries to participate on our advisory board. Our aim is to build a coalition that represents a variety of cybersecurity perspectives and areas of knowledge. In that way, we will facilitate a sharing of views, intellectual capital, and marketing expertise—therefore assuring the quality of our research and its wide acceptance around the world.
As a sponsor, firms will help guide our research to ensure it meets specific needs and gain proprietary access to all research deliverables, including a pioneering cybersecurity database and benchmarking model. Sponsors will be featured on all program deliverables, including a white paper, social media, infographics, and WSJ ads, guaranteeing that your organization wide professional exposure and networking opportunities with a target audience.
With cybersecurity now top of mind for industry executives, and cyber threats and regulations rising, this is absolutely the right time to focus on this boardroom issue.