Economic Impact of University of Wisconsin-Madison Athletics Department

University of Wisconsin-Madison Athletics (UW Athletics) is a Division I athletics organization that hosts 23 different sports teams known as the Wisconsin Badgers. UW Athletics prides itself on providing an elite college experience that develops student-athletes both on and off the field.

In addition to supporting its student-athletes, UW Athletics serves as an economic engine for the City of Madison and the State of Wisconsin, generating substantial economic impact and tax revenues through its operational footprint and by attracting nearly two million visitors to its campus for events each year.

ESI’s report articulated the impact in terms of economic output, jobs created, and tax revenues generated from UW Athletics’ annual operations and large scale capital projects, as well as from the visitors that come to campus to enjoy a Badger game or other UW Athletics events.